Confidential: Health & fitness
A scoped MVP workout app, shipped to both stores in ten weeks.
4.7★store rating
60%week-4 retention
The challenge
The challenge
A solo founder needed to prove demand before raising money — full budget for one shot, not three.
What we built
What we built
- Cut the feature list to one core loop: plan, train, review. Everything else waited.
- Cross-platform build with weekly TestFlight / Play builds from week two.
Screenshots land here once the owner supplies them (Appendix B).
The outcome
The outcome
The MVP validated demand and the founder started the next funding conversation with real retention data.
4.7★ store rating60% week-4 retention
Let’s build something that works as good as it looks.
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